Lesson 3: Negotiation Techniques and Handling Objections

✅ Learning Outcomes:

• Gain confidence in negotiating terms and pricing.

• Learn to handle common client objections effectively.

📘 Content:

1. Core Negotiation Principles:

• Know your walk-away number.

• Aim for win-win solutions.

• Never negotiate from desperation.

2. Common Client Objections:

• “That’s too expensive.”

• “Can you lower your rate?”

• “We’ll pay more later if this goes well.”

3. Responses to Objections:

• Reframe the value: “You’re not just hiring a designer, you’re investing in increased conversions.”

• Offer tiered pricing or reduced scope.

• Don’t discount immediately—ask questions first.

4. Negotiation Do’s and Don’ts:

🛠️ Activity:

Role-play Scenario: Partner with a peer or instructor to simulate a negotiation call with a client. Use different scenarios (e.g., low budget, tight timeline, high scope).