Malawi Freelancing Masterclass: Build Your Brand and Win Clients
About Course
This course is structured into eight modules, each focusing on a critical aspect of freelancing. The curriculum combines theoretical knowledge with practical applications, ensuring learners can implement strategies effectively in real-world scenarios.
What Will You Learn?
- Build Your Brand: Develop a compelling personal brand to attract ideal clients.
- Win Clients: Master strategies to find, pitch, and secure high-paying projects.
- Earn Online: Learn to manage your freelance business for sustainable income.
Course Content
Course Module
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🎓 Course Overview for Freelancing Venture
📘 Module 1: Personal Branding for Freelancers
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📘 Lesson 1: Understanding Personal Branding
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📘 Lesson 2: Identifying Your Unique Value Proposition (UVP)
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📘 Lesson 3: Crafting a Consistent Brand Voice and Image
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📘 Lesson 4: Building an Impressive Portfolio and Online Presence
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📘 Lesson 5: Leveraging Social Media and Professional Networks
📘 Module 2: Client Acquisition
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🎯 Objective:
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Lesson 1: Understanding Target Markets and Client Personas
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Lesson 2: Crafting Effective Pitches and Proposals
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Lesson 3: Utilizing Freelance Platforms
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Lesson 4: Networking and Leveraging Referrals
📘 Module 3: Negotiation & Pricing
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🎯 Objective
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Lesson 1: Determining Your Pricing Strategy
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Lesson 2: Understanding Client Budgets and Expectations
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Lesson 3: Negotiation Techniques and Handling Objections
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Lesson 4: Creating Clear Contracts and Scopes of Work
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🎓 Capstone Assignment
📘 Module 4: Project Management
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🎯 Objective:
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Lesson 1: Setting Project Goals and Milestones
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Lesson 2: Time Management and Productivity Tools
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Lesson 3: Collaborating with Clients and Teams
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Lesson 4: Managing Revisions and Feedback Loops
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🎓 Capstone Activity
📘 Module 5: Communication & Networking
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🎯 Objective
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Lesson 1: Effective Written and Verbal Communication
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Lesson 2: Active Listening and Empathy in Client Interactions
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Lesson 3: Networking Strategies (Online & Offline)
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Lesson 4: Building and Maintaining Professional Relationships
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🎓 Capstone Assignment
📘 Module 6: Problem-Solving
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🎯 Objective
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Lesson 1: Identifying and Analyzing Problems Effectively
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Lesson 2: Creative Thinking and Solution Generation
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Lesson 3: Decision-Making Under Pressure
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Lesson 4: Learning from Feedback and Failures
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🎓 Capstone Activity: Freelance Problem-Solving Case File
📘 Module 7: Client Relationship Management
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🎯 Objective:
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Lesson 1: Setting and Managing Client Expectations
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Lesson 2: Delivering Consistent Value and Quality
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Lesson 3: Handling Difficult Conversations and Conflicts
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Lesson 4: Soliciting and Acting on Client Feedback
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🎓 Capstone Activity
📘 Module 8: Business Growth & Scaling
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🎯 Objective
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Lesson 1: Identifying Opportunities for Upselling and Cross-Selling
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Lesson 2: Outsourcing and Delegation Strategies
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Lesson 3: Building a Personal Brand Beyond Freelancing
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Lesson 4: Exploring Passive Income Streams
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🎓 Capstone Assignment
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