Lesson 2: Understanding Client Budgets and Expectations

✅ Learning Outcomes:

• Learn how to uncover a client’s budget.

• Manage expectations through early communication.

📘 Content:

1. Why Budget Conversations Matter:

Knowing the client’s budget helps tailor proposals, avoid wasted time, and set realistic deliverables.

2. How to Ask About Budget:

“To make sure I propose the best solution for your goals, could you share your budget range for this project?”

3. Signs of Budget Misalignment:

• Clients asking for too much in too little time

• Vague scope with strict timelines

• Resistance to discussing pricing early

4. Setting Expectations:

• Define scope clearly

• Include revision limits

• Use timelines and milestones

🛠️ Activity:

Practice rewriting vague client briefs into clearly scoped project outlines. Match each with a hypothetical budget tier.