Course Content
Course Module
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🎓 Course Overview for Freelancing Venture
📘 Module 1: Personal Branding for Freelancers
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📘 Lesson 1: Understanding Personal Branding
📘 Lesson 2: Identifying Your Unique Value Proposition (UVP)
📘 Lesson 3: Crafting a Consistent Brand Voice and Image
📘 Lesson 4: Building an Impressive Portfolio and Online Presence
📘 Lesson 5: Leveraging Social Media and Professional Networks
📘 Module 2: Client Acquisition
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🎯 Objective:
Lesson 1: Understanding Target Markets and Client Personas
Lesson 2: Crafting Effective Pitches and Proposals
Lesson 3: Utilizing Freelance Platforms
Lesson 4: Networking and Leveraging Referrals
📘 Module 3: Negotiation & Pricing
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🎯 Objective
Lesson 1: Determining Your Pricing Strategy
Lesson 2: Understanding Client Budgets and Expectations
Lesson 3: Negotiation Techniques and Handling Objections
Lesson 4: Creating Clear Contracts and Scopes of Work
🎓 Capstone Assignment
📘 Module 4: Project Management
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🎯 Objective:
Lesson 1: Setting Project Goals and Milestones
Lesson 2: Time Management and Productivity Tools
Lesson 3: Collaborating with Clients and Teams
Lesson 4: Managing Revisions and Feedback Loops
🎓 Capstone Activity
📘 Module 5: Communication & Networking
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🎯 Objective
Lesson 1: Effective Written and Verbal Communication
Lesson 2: Active Listening and Empathy in Client Interactions
Lesson 3: Networking Strategies (Online & Offline)
Lesson 4: Building and Maintaining Professional Relationships
🎓 Capstone Assignment
📘 Module 6: Problem-Solving
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🎯 Objective
Lesson 1: Identifying and Analyzing Problems Effectively
Lesson 2: Creative Thinking and Solution Generation
Lesson 3: Decision-Making Under Pressure
Lesson 4: Learning from Feedback and Failures
🎓 Capstone Activity: Freelance Problem-Solving Case File
📘 Module 7: Client Relationship Management
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🎯 Objective:
Lesson 1: Setting and Managing Client Expectations
Lesson 2: Delivering Consistent Value and Quality
Lesson 3: Handling Difficult Conversations and Conflicts
Lesson 4: Soliciting and Acting on Client Feedback
🎓 Capstone Activity
📘 Module 8: Business Growth & Scaling
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🎯 Objective
Lesson 1: Identifying Opportunities for Upselling and Cross-Selling
Lesson 2: Outsourcing and Delegation Strategies
Lesson 3: Building a Personal Brand Beyond Freelancing
Lesson 4: Exploring Passive Income Streams
🎓 Capstone Assignment
Malawi Freelancing Masterclass: Build Your Brand and Win Clients

✅ Learning Outcomes:

  • Communicate scope, timelines, and deliverables clearly.

  • Build mutual trust from the start of the engagement.

📘 Content:

1. Importance of Expectations in Freelance Work:

  • Prevents misunderstandings and conflicts.

  • Aligns both parties on outcomes and responsibilities.

2. Setting Clear Expectations:

  • Define scope of work in writing.

  • Share timelines with milestones and delivery dates.

  • Clarify communication preferences and feedback loops.

3. Tools to Use:

  • Welcome packets

  • Project briefs

  • Scope of work (SOW) documents

  • Client onboarding forms

4. Expectation Misalignment Examples:

  • Client assumes unlimited revisions.

  • Freelancer assumes weekly check-ins, client expects daily.

🛠️ Activity:

Create a sample client onboarding checklist that includes scope definition, timeline agreement, communication methods, and revision policy.

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