Course Content
Malawi Freelancing Masterclass: Build Your Brand and Win Clients

Lesson 2: Creative Thinking and Solution Generation

✅ Learning Outcomes:

  • Brainstorm multiple solutions to a problem.

  • Evaluate ideas and select the best course of action.

📘 Content:

1. Divergent vs. Convergent Thinking:

  • Divergent: Generate as many solutions as possible without judgment.

  • Convergent: Narrow down ideas to the most practical solution.

2. Creative Thinking Strategies:

  • Mind Mapping

  • SCAMPER Technique (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse)

  • Reverse Thinking – Think about how to create the opposite of your goal to spark ideas.

3. Tools for Idea Generation:

  • Online whiteboards (Miro, Jamboard)

  • MindMeister (for mapping)

  • ChatGPT (AI for brainstorming)

🛠️ Activity:

Use mind mapping to brainstorm 5–10 solutions to a common freelance problem (e.g., client scope creep or late feedback). Choose the top two and explain why.

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