✅ Learning Outcomes:

• Sustain long-term connections with clients and peers.

• Apply follow-up systems to increase repeat work and referrals.

📘 Content:

1. Relationship Building vs. One-Time Deals:

• Ongoing clients reduce the need for constant outreach.

• Happy clients often refer others.

2. Key Habits for Strong Relationships:

• Check in regularly (monthly emails)

• Share useful resources or articles

• Celebrate client milestones (launches, anniversaries)

3. Referral Strategy:

• Politely request referrals:
  
  
  “If you know someone who might need help with [service], feel free to share my contact.”
  

• Offer incentives for referrals (optional)

4. Tools to Stay in Touch:

• CRM apps like Notion, Trello, or Google Sheets

• Automated follow-up emails

• Google Calendar reminders

🛠️ Activity:

• Write a follow-up strategy for a past client (include frequency, method, and message samples).

• List 3–5 professionals to reconnect with and write your reconnection message.