Course Content
Malawi Freelancing Masterclass: Build Your Brand and Win Clients

βœ… Learning Outcomes:

  • Use networking to discover freelance opportunities.

  • Approach networking strategically, not randomly.

πŸ“˜ Content:

1. The Power of Networking:

  • 85% of freelance opportunities come via referrals or relationships (Source: Upwork study).

  • Building a network increases job stability and visibility.

2. Online Networking:

  • LinkedIn: Join niche groups, publish content

  • Twitter/X: Follow industry leaders, engage with hashtags

  • Behance, GitHub, Dribbble: Showcase work and interact with peers

  • Regional platforms: e.g., yeh.com.pk, elanceacademy.pk

3. Offline Networking:

  • Attend industry workshops, tech meetups, or business expos

  • Prepare an elevator pitch (30 seconds about what you do)

  • Bring printed business cards or QR-code profiles

4. Strategic Networking:

  • Identify your target audience (clients, peers, mentors)

  • Build genuine connectionsβ€”avoid aggressive selling

  • Follow up and maintain contact

πŸ› οΈ Activity:

  • Create or update your LinkedIn profile.

  • Attend one online webinar or virtual networking event.

  • Create a short networking pitch introducing your freelance services.

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