Lesson 1: Effective Written and Verbal Communication
✅ Learning Outcomes:
- Craft clear and professional emails, messages, and proposals.
- Communicate with clients effectively via calls and meetings.
📘 Content:
1. Elements of Professional Written Communication:
- Clarity: Avoid jargon, be specific.
- Courtesy: Use polite, respectful language.
- Conciseness: Get to the point without rambling.
- Structure: Use greetings, body, closing (e.g., “Hi Sarah, I hope you’re well…”).
2. Common Writing Formats:
- Proposal Emails
- Project Updates
- Invoice/Payment Requests
- Feedback Responses
3. Verbal Communication Tips:
- Speak clearly and confidently
- Prepare key points ahead of client calls
- Summarize discussions at the end of meetings
- Avoid filler words (“uh”, “like”, “you know”)
4. Global Communication Sensitivity:
- Respect cultural norms (e.g., formality in Asian markets)
- Use neutral English
- Adjust tone to suit clients (formal vs. casual)
🛠️ Activity:
Write the following messages:
- A client onboarding email
- A project delay notification
A thank-you message after a client call