Course Content
Malawi Freelancing Masterclass: Build Your Brand and Win Clients

Lesson 3: Utilizing Freelance Platforms (Upwork, Fiverr, etc.)

✅ Learning Outcomes:

  • Navigate major freelance platforms with confidence.

  • Optimize profiles and proposals for algorithm visibility.

📘 Content:

1. Major Platforms Overview:

Platform

Strengths

Best for

Upwork

Quality clients, hourly & fixed jobs

All service types

Fiverr

Gig-based selling

Creatives, VAs, marketers

Freelancer.com

Wide market, global buyers

Beginners

yeh.com.pk

Regional relevance

Pakistan, Africa-based freelancers

2. Profile Optimization Tips:

  • Use keywords in your headline and bio.

  • Add certifications, testimonials, and portfolio.

  • Use a professional photo and intro video.

3. Platform-Specific Tactics:

  • Upwork: Apply quickly, focus on high-ROI niches.

  • Fiverr: Use SEO titles, offer packages, upsell add-ons.

🛠️ Activity:

Create or refine your profile on a platform of your choice. Submit a screenshot with headline, bio, and sample gig or proposal.

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