Lesson 2: Crafting Effective Pitches and Proposals

✅ Learning Outcomes:

• Write customized, compelling proposals that win clients.

• Understand pitch structure and buyer psychology.

📘 Content:

1. What Makes a Good Pitch?

• Personalization (name, reference to their project)

• Clarity (what you can deliver and how)

• Confidence (without overpromising)

• Proof (samples, results, testimonials)

2. Common Pitch Structure:

1. Greeting & Introduction

2. Show you understand the client’s problem

3. Explain how you will solve it

4. Highlight your experience

5. Include a CTA (call-to-action)

3. Tips for Success:

• Never copy-paste proposals.

• Avoid generic language.

• Ask smart questions at the end.

4. Proposal Sample (Freelance Web Developer):

Hi John,
I noticed your need for a mobile-responsive e-commerce website. I specialize in helping small businesses grow their online presence using clean, SEO-optimized code. I’ve built similar Shopify stores that increased sales by 30%.
I’d love to help you do the same.
Can we schedule a quick call this week to discuss your goals?

🛠️ Activity:

Write a proposal for a freelance job from any platform (e.g., Upwork, local ad). Share it for peer or instructor feedback.