Course Content
Personal Branding for Employment
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Course Outline for Personal Branding
Lesson 1: Understanding Personal Branding
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Personal Branding
Lesson 2: Identifying Your Unique Value Proposition (UVP
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Learning Outcomes
What is a UVP in the Context of Employment?
Examples of UVPs for Students in Various Fields
Lesson 3: Crafting a Consistent Brand Voice and Image
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Learning Outcomes
What is a Personal Brand Voice?
Visual Branding Basics
Ensuring Consistency Across Platforms
How Consistency Builds Trust with Employers
Lesson 4: Building a Standout Portfolio and Online Presence
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Learning Outcomes
Components of an Effective Student Portfolio
Examples of Effective Student Portfolio
Best Platforms for Students
Tips for Writing Strong Descriptions of Past Work
Introduction to Online Tools and Templates
Lesson 5: Leveraging Social Media and Professional Networks
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Learning Outcomes
Social Media Platforms Useful for Students
How to Create Engaging, Career-Oriented Content
Introduction to Job Platforms Relevant to Your Region
Activity
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Optimize Your LinkedIn Profile
Create a One-Month Content Plan
Personal Branding for Employment

Learning Outcomes

By the end of this lesson, students will be able to:

  • Develop a professional and authentic personal brand voice that reflects their character and career goals.

  • Establish a cohesive visual identity to present themselves confidently.

  • Apply consistency across all job application materials and online profiles to strengthen their brand recognition.
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