💡 Lesson 2: Why Use Facebook for Marketing?

Facebook remains one of the most powerful marketing platforms in the world, especially in countries like Malawi where many use it daily.

✔ Benefits of Using Facebook for Business:

1. Massive Reach: Billions of users globally, millions in Africa.

2. Advanced Targeting: Show your ad to exactly who matters (e.g., Form 4 students in Lilongwe).

3. Multi-Platform: Run ads on Instagram and Messenger too — from one dashboard.

4. Cost-Effective: Start with as little as $1/day.

5. Multiple Objectives: Promote a page, get leads, sell products — all in one place.

6. Mobile-Friendly: Most users access Facebook via mobile, which fits the local market perfectly.

✅ Key Takeaway: Facebook Ads are perfect for growing businesses of all sizes — affordable, targeted, and impactful.