🛠️ Lesson 3: Overview of the Facebook Ads Manager

Facebook Ads Manager is the main tool for creating, managing, and analyzing ads.

🧭 Key Features of Ads Manager:

• Campaign Creation: Choose your marketing objective (awareness, traffic, etc.).

• Audience Selection: Define your target group.

• Budget Setting: Choose daily or lifetime budgets.

• Ad Design: Upload images, videos, headlines, and CTA buttons.

• Performance Tracking: Monitor reach, clicks, conversions, and more.

🎥 Interface Overview (Suggested for LMS):
Include a short screen-recording video walking through:

• Creating a new campaign

• Setting audience and budget

• Reviewing results dashboard

✅ Key Takeaway: Ads Manager is your control center — where all your Facebook ads are built and managed.