🔁 Lesson 4: Facebook Ad Funnel Explained
Facebook Ads follow a 3-stage marketing funnel that mirrors the customer journey:
Stage | Objective Type | Goal |
Awareness | Reach / Brand Awareness | Let people know you exist |
Consideration | Traffic, Engagement, Leads | Get interest and interaction |
Conversion | Sales, Signups, Store Visits | Turn interest into action |
📌 Example (for an LMS platform):
- Awareness: Show a video ad to students introducing your platform.
- Consideration: Run traffic ads to your site or lead forms.
- Conversion: Target ready users to sign up or purchase lessons.
✅ Key Takeaway: A successful campaign flows through the funnel — from visibility to action.