💰 Lesson 3: Budgeting and Targeting Basics

📊 Budgeting Options:

• Daily Budget: Spend a fixed amount each day.

• Lifetime Budget: Spend a total amount over the entire campaign duration.

Start small (e.g. $5/day) and scale based on performance.

🎯 Targeting Basics:

You can define your audience based on:

• Location – e.g. Malawi, Blantyre

• Age & Gender

• Interests – e.g. Education, MSCE, Study Tips

• Behaviors – e.g. Mobile users, recent purchasers

✅ Tip: The more specific your targeting, the better your results.

📚 End-of-Module Recap:

✅ Facebook Ads have 3 levels: Campaign, Ad Set, and Ad
✅ Choosing the right objective ensures your ad reaches the right people for the right reason
✅ Start with a realistic budget and define a clear, specific audience for best results