Course Content
Facebook Ads: Course Outline
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Course Outline
📘 Module 1: Introduction to Facebook Ads
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🎯 Lesson 1: What is Facebook Advertising?
💡 Lesson 2: Why Use Facebook for Marketing?
🛠️ Lesson 3: Overview of the Facebook Ads Manager
🔁 Lesson 4: Facebook Ad Funnel Explained
📘 Module 2: Campaign Structure Breakdown
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🧱 Lesson 1: Campaign vs. Ad Set vs. Ad
🎯 Lesson 2: Choosing the Right Objective
💰 Lesson 3: Budgeting and Targeting Basics
📘 Module 3: Awareness Objectives
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Purpose: Reach and Visibility
📘 Module 4: Consideration Objectives
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Purpose: Engage and Inform Objectives
📘 Module 5: Conversion Objectives
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Purpose: Drive Actions That Matter
📘 Module 6: Choosing the Right Objective
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🧩 Match Objectives with Business Goals:
⚠️ Common Mistakes to Avoid:
📘 Module 7: Creating and Managing Campaigns
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🛠️ Step-by-Step Setup
💰 Setting Budgets and Duration
📊 Monitoring & Optimization
📘 Module 8: Case Studies & Templates
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📌 Example Ad Plans
Mastering Facebook Ad Objectives: A Complete Guide for Effective Advertising

🎯 Lesson 2: Choosing the Right Objective

Your campaign objective tells Facebook what result you want.

💡 3 Categories of Objectives:

Category

Objectives Examples

Awareness

Brand Awareness, Reach

Consideration

Traffic, Engagement, Video Views

Conversion

Conversions, Catalog Sales, Leads

How to choose:

Ask: “What do I want people to do?”

  • See my ad? → Awareness

  • Visit my site or message me? → Consideration

  • Buy or sign up? → Conversion

✅ Tip: Choosing the wrong objective means Facebook shows your ad to people unlikely to take your desired action.

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