🧱 Lesson 1: Campaign vs. Ad Set vs. Ad
Facebook Ads are built in three levels, each serving a unique purpose:
Level | Purpose |
Campaign | Sets the main objective (e.g. Traffic) |
Ad Set | Controls budget, audience, and schedule |
Ad | The actual creative — image, video, text |
🔍 Explanation:
- Campaign: You choose what you want to achieve (e.g. reach, engagement).
- Ad Set: You define who should see the ad, when, and where.
- Ad: You create what people will see — your message and visuals.
✅ Example:
If you’re promoting an online MSCE course:
- Campaign Objective: Traffic
- Ad Set: Target Form 4 students in Malawi, age 16–20
- Ad: A short video showing benefits of the course with a “Sign Up” button