Course Content
Facebook Ads: Course Outline
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Course Outline
📘 Module 1: Introduction to Facebook Ads
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🎯 Lesson 1: What is Facebook Advertising?
💡 Lesson 2: Why Use Facebook for Marketing?
🛠️ Lesson 3: Overview of the Facebook Ads Manager
🔁 Lesson 4: Facebook Ad Funnel Explained
📘 Module 2: Campaign Structure Breakdown
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🧱 Lesson 1: Campaign vs. Ad Set vs. Ad
🎯 Lesson 2: Choosing the Right Objective
💰 Lesson 3: Budgeting and Targeting Basics
📘 Module 3: Awareness Objectives
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Purpose: Reach and Visibility
📘 Module 4: Consideration Objectives
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Purpose: Engage and Inform Objectives
📘 Module 5: Conversion Objectives
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Purpose: Drive Actions That Matter
📘 Module 6: Choosing the Right Objective
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🧩 Match Objectives with Business Goals:
⚠️ Common Mistakes to Avoid:
📘 Module 7: Creating and Managing Campaigns
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🛠️ Step-by-Step Setup
💰 Setting Budgets and Duration
📊 Monitoring & Optimization
📘 Module 8: Case Studies & Templates
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📌 Example Ad Plans
Mastering Facebook Ad Objectives: A Complete Guide for Effective Advertising

📊 Monitoring & Optimization:

  • Track performance: Check metrics like CTR, CPC, conversions.

  • Adjust creatives: Replace poor-performing images or texts.

  • Refine audience: Narrow or expand targeting as needed.

  • Retarget warm users: Use custom audiences based on previous actions.

✅ Use Facebook’s built-in insights to continuously improve results.

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