🎯 Lesson 1: What is Facebook Advertising?

Facebook Advertising is a digital marketing platform that allows businesses to promote products, services, or brands across Facebook and its related platforms (Instagram, Messenger, and Audience Network).

Unlike traditional advertising, Facebook Ads are:

• Highly targeted – based on age, location, interests, behavior, etc.

• Flexible – you set your own budget, goals, and duration.

• Measurable – track performance in real-time.

✅ Key Takeaway: Facebook Ads help you reach the right people at the right time — with measurable results.