4. How Consistency Builds Trust with Employers

Consistency signals professionalism, attention to detail, and reliability—qualities employers highly value. When your application materials and online presence tell a unified story, it reassures hiring managers that you are organized and committed to your career.

Activity

1. Create a Personal Brand Style Guide
   Develop a simple document that outlines your:

• Brand voice style and examples of phrases or words you will use.

• Selected color palette and fonts.

• Guidelines for your professional photo (e.g., background, dress code).

• Email signature template.

2. Draft a Professional Email Template
   Write a formal email template for job inquiries or networking, including:

• A clear subject line.

• A polite greeting and introduction.

• A brief explanation of your purpose.

• A call to action (e.g., request for an informational interview or feedback).

• A courteous closing and signature consistent with your brand style.