2. Visual Branding Basics

Visual branding supports your brand voice by creating a memorable and professional appearance. Key elements include:

• Colors: Choose 2–3 complementary colors that reflect your personality and professional field. For example, blue often conveys trust, while green can suggest growth and creativity.

• Fonts: Use clean, easy-to-read fonts consistently across documents and digital platforms. Avoid overly decorative or informal fonts.

• Professional Photos: Use a high-quality, recent headshot with neutral or professional backgrounds. Dress appropriately for your industry.

• Logos or Personal Marks (Optional): Some students create simple personal logos or monograms to use on resumes or websites for a unique touch.