Course Content
Facebook Ads: Course Outline
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Course Outline
📘 Module 1: Introduction to Facebook Ads
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🎯 Lesson 1: What is Facebook Advertising?
💡 Lesson 2: Why Use Facebook for Marketing?
🛠️ Lesson 3: Overview of the Facebook Ads Manager
🔁 Lesson 4: Facebook Ad Funnel Explained
📘 Module 2: Campaign Structure Breakdown
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🧱 Lesson 1: Campaign vs. Ad Set vs. Ad
🎯 Lesson 2: Choosing the Right Objective
💰 Lesson 3: Budgeting and Targeting Basics
📘 Module 3: Awareness Objectives
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Purpose: Reach and Visibility
📘 Module 4: Consideration Objectives
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Purpose: Engage and Inform Objectives
📘 Module 5: Conversion Objectives
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Purpose: Drive Actions That Matter
📘 Module 6: Choosing the Right Objective
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🧩 Match Objectives with Business Goals:
⚠️ Common Mistakes to Avoid:
📘 Module 7: Creating and Managing Campaigns
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🛠️ Step-by-Step Setup
💰 Setting Budgets and Duration
📊 Monitoring & Optimization
📘 Module 8: Case Studies & Templates
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📌 Example Ad Plans
Mastering Facebook Ad Objectives: A Complete Guide for Effective Advertising

📌 Example Ad Plans:

1. E-commerce Product

  • Objective: Conversions

  • Audience: Website visitors + lookalikes

  • Creative: Product image with price and CTA

2. Online Course (LMS Platform)

  • Objective: Lead Generation

  • Audience: Students aged 16–22 in Malawi

  • Creative: Short video explaining course benefits

  • CTA: “Sign up for a free lesson”

3. Event Promotion (e.g., Live Webinar)

  • Objective: Reach or Engagement (Event Responses)

  • Audience: Broad + interest targeting (Education)

  • Creative: Flyer or short promo video

📂 Downloadable Templates:

  • Ad Planning Sheet (Objective, Target, Budget, CTA)

  • Audience Mapping Template

  • Performance Tracker (Excel)

✅ These tools help clients and learners plan, run, and improve their ads efficiently.

 

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