Purpose: Drive Actions That Matter

Conversion objectives target people likely to take valuable actions such as purchases, signups, or store visits. These campaigns work best when targeting a warmed-up audience — people already familiar with your brand.

🎯 Objective 1: Conversions

Goal: Drive purchases, signups, or downloads on your website.

Requires: Facebook Pixel setup to track and optimize actions.

Best For:

• LMS signups (e.g. MSCE enrollment)

• Service bookings

• Checkout or payment pages

✅ Example: Target students who visited your course page but didn’t register, and retarget them with a conversion ad.

🛍️ Objective 2: Catalog Sales

Goal: Automatically promote products from your uploaded product catalog.

Best For:

• E-commerce stores with multiple items

• Dynamic product ads based on user behavior

✅ Example: Retarget users with the specific course bundle or product they viewed.

📍 Objective 3: Store Traffic

Goal: Bring nearby people to physical business locations.

Best For:

• Brick-and-mortar businesses

• Educational centers, bookstores, or training hubs

✅ Example: Promote walk-in course registration in Blantyre using geotargeted store traffic ads.