Purpose: Engage and Inform

Consideration objectives are used when your goal is to move people from awareness to interest. These campaigns prompt your audience to learn more, visit your platform, or engage with your content.

🚦 Objective 1: Traffic

Goal: Drive users to your website, app, or landing page.

Best For:

• Blog posts or content marketing

• Product or service pages

• E-learning platforms (e.g. course catalog)

✅ Example: Promote a link to your LMS homepage where students can view available Form 1–4 courses.

💬 Objective 2: Engagement

Goal: Get more likes, comments, shares, or page likes.

Types of Engagement:

• Post Engagement: Boost interaction on a post.

• Page Likes: Grow your Facebook page following.

• Event Responses: Promote event attendance.

Best For:

• Increasing visibility and credibility

• Building social proof

✅ Example: Run an engagement ad on a testimonial video post to get more interaction and trust.

📲 Objective 3: App Installs

Goal: Encourage people to download and install your mobile app.

Best For:

• Mobile-first services or e-commerce apps

• EdTech apps for learning on the go

✅ Example: If you have a mobile version of your LMS, use this objective to drive installs among students.

🎥 Objective 4: Video Views

Goal: Get people to watch your video content.

Best For:

• Tutorials, product demos, and branding stories

• Raising awareness through engaging visuals

✅ Example: Share a short explainer video on how your platform helps students pass MSCE exams.

📝 Objective 5: Lead Generation

Goal: Collect contact information (name, phone, email) through Facebook’s built-in forms — no need to leave the platform.

Best For:

• Service-based businesses

• Collecting inquiries or student signups

✅ Example: Use a lead form to get contacts for a free consultation or demo class.

💬 Objective 6: Messages

Goal: Start conversations in Messenger, WhatsApp, or Instagram Direct.

Best For:

• Direct sales discussions

• Answering questions or offering support

• Booking appointments or follow-ups

✅ Example: Set up a WhatsApp conversation ad for students or parents to ask about tuition fees or available subjects.

📚 End-of-Module Recap:

✅ Use Consideration Objectives when your audience already knows your brand and you want them to learn more, interact, or take the next step.